Why Was Cinema Attendances So Low In The 1980's?
- Video rental became more popular in the 1970's, resulting in less people visiting the cinema as they would just rent a movie and watch it in the comfort of their own home. This come into full effect in the 80's which is why the attendances reached such low numbers. This could be due to the simple fact of televisions now being available to majority of the population, whereas before the cinema would have been the only option to view films/movies/news.
Why Have Cinema Ticket Sales Grown Since 1984?
- Cultural preferences could be one reason, due to the amount of time spent watching television or browsing the internet, the audience may just want the cinema experience. Cinema ticket prices have been rising but are still considerable low prices for an evening out. Family nights or romantic nights out could be a good reason for the rising ticket sales along with the impact of viewing new films on the big screen with the general cinema experience.
In 2006 DVD Market Share Was 56% - Google Dvd Market Share & Find Out What It Represents Now & In The Future
Taken from; http://www.dvd-and-beyond.com/display-article.php?article=470
What Is The Current Cinema Turnover?
Draw A Conclusion - How Would You Describe Audience Behaviour As A Result of Online Technologies?
The online technologies has mainly been beneficial to media worldwide. However, media companies are now starting to struggle due to the online streaming and open access to products for free. This creates a significant difference in revenue they produce for movies made. Recently 3D has been used as an elemenet which will and has encouraged viewers to indulge in the cinema experience as it is not available through online streaming in 3D. The audience are not really price sensitive when it comes to cinema, it all depends on what is available and what big films are screening. For example, releasing a new batman will definatly cause a boom in ticket sales as viewers want to watch the big screen and see the film first. I think its film remakes, franchises and also new approaches or spin offs which are increasing the ticket sales. For example, 2013 has most success with the Wizard of Oz spin off, "The Great And Powerful Oz".
